4 Ways to Leverage Content Marketing in 2015

By now you’ve probably heard the saying ‘content is king’. 2014 saw the explosion of content marketing, which is the process of marketing your brand by sharing useful information that will engage your audience. The blog post you’re reading right now is the perfect example. We wrote it with you, the reader, in mind, hoping it’s information you’ll find useful and relevant. Ultimately, our goal is to drive awareness and trust of our brand. Crafty, aren’t we?

So let’s get down to it. Here are 4 ways to use content marketing for your brand in 2015.

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5 Awesome Ambient Marketing Campaigns

Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.

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Kauff's Inspire

5 Great Business Movies

After watching The Wolf of Wall Street, which believe me is a great business movie, I decided to reflect on some of the great movies that were, in their essence, about business. I’ve picked three criterion for choosing a business movie:

  • The theme – hate, love, balance of power, crime, and drama are some of the common genres in business movies
  • The storyline – has to be centered around business
  • The dialogues – there has to be one great quote on business that just makes the movie memorable

Pour a nice glass of thick scotch, lit up your cigar, and get ready to take some lifelong lessons from these five great movies!

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Kauff's Inspire

5 TED Talks That Changed My Life

Technology, Entertainment and Design, better known as TED, is a nonprofit speaker series that began back in 1984 and is still going strong to this day. TED conferences are all about bringing a platform for the world leaders in technology, entertainment, and design, and presenting their case within 18 minutes or less. There are over 1,400 TED sessions available online if you ever want to feel inspired.

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