4 Ways to Leverage Content Marketing in 2015

By now you’ve probably heard the saying ‘content is king’. 2014 saw the explosion of content marketing, which is the process of marketing your brand by sharing useful information that will engage your audience. The blog post you’re reading right now is the perfect example. We wrote it with you, the reader, in mind, hoping it’s information you’ll find useful and relevant. Ultimately, our goal is to drive awareness and trust of our brand. Crafty, aren’t we?

So let’s get down to it. Here are 4 ways to use content marketing for your brand in 2015.

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Google+ is still a great platform to reach your target audience for free.

You remember Google+. It’s Google’s social media platform that debuted to lackluster reviews several years ago, and since then has been doing, well, not a whole lot. While Google+ certainly hasn’t become the next Facebook, the place where you go to share photos of your kids and see what your high school classmates are up to, it has become a big game changer for businesses. Here’s why you can’t afford write off Google+.

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4 Steps to Optimize Your Brand’s Social Media Posts

Are you regularly posting to social media on behalf of your business? Great. As they say, showing up is half the battle. But if you’re putting in the time and effort to show up, you might as well make sure you’re optimizing your posts for Twitter, Facebook and Instagram. What do we mean by ‘optimizing’? We mean taking advantage of proven strategies to boost engagement and eyeballs on your content.

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5 Awesome Ambient Marketing Campaigns

Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.

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KAUFF’S UNVEILS REDESIGNED WEBSITE AND BRANDING

PALM BEACH GARDENS, Fla. (October 14, 2014) – KAUFF’S announced today the launch of its completely redesigned website, Kauffs.com. The Palm Beach County-based company specializes in Truck accessories and Trailer care. KAUFF’S also provides services that help businesses promote and enhance their branding, including signage, window tinting and graphics, vehicle wrapping and web design. The new site fully reflects these services and falls in line with the KAUFF’s mission.

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Pin Your Way To More Web Traffic

Do you have a Pinterest account for your business? If the answer is no, this should be priority number one on your social media to-do list. According to a recent report, Pinterest drives more web traffic than Twitter, YouTube, Google+ and LinkedIn… combined. Only Facebook drives more, and we’re assuming you’ve already got that covered (but if you don’t, we can help!).

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Kauff's SEO

3 Tips for Today’s SEO

If you’re reading this article, chances are you have at least a basic knowledge of SEO–Search Engine Optimization. You want search engines, namely Google, to find your site and rank it highly among search results. This used to mean making sure your site and its pages were chock-full of certain keywords that your targeted audience would be looking for. But it’s not so simple anymore.

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